I was the CMO managing the art direction, design, photography, and content for Shoobilee.com, ensuring quality and innovation while aligning with business objectives and strategic goals. This includes email campaigns, social media strategies, ads, marketing strategies, merchandise, video content, and photoshoots, partnering with creative, multi-channel strategic teams, merchandising, tech, email, and agency partners to create a cohesive in-store and online brand experience. I also leverage a talented roster of photographers and stylists to elevate our brand aesthetic.